Perseid: A New PR Firm Launches for Tech, VC and Lifestyle Brands
The cofounders combine over two decades of in-house and agency expertise, offering an all-in-one PR consultancy
NEW YORK, NY, April 9, 2025 - Today marks the official launch of Perseid, a global public relations firm, born from a partnership between cofounders Ivy Chiou and Harry Ashcroft. Perseid offers strategic, innovative and clear-cut communications services for technology companies, lifestyle brands and VC funds at every stage of their business.
Perseid has locations in New York, London and California, and partner agencies in Paris, Berlin and Lisbon. Chiou spearheads the U.S. portfolio and growth, and Ashcroft leads Perseid’s UK/European work and new business. The two are uniquely poised to cover media markets on both continents, making Perseid an all-in-one PR solution for companies based in the UK and/or Europe seeking additional U.S. media exposure, and vice versa.
The firm’s client portfolio includes Vay, Ecosia, World Fund, FabricNano, Metafuels, Laka and cylib, among other scale-ups. Chiou and Ashcroft combine their diverse industry backgrounds to bring a fresh approach to the traditional agency model.
“Perseid is the culmination of my career in New York City,” says Chiou. “I had the opportunity to work with brands and journalists in almost every industry, on both the agency and in-house side. I know the importance of optimizing PR across every part of a business - it feels like magic - and that is the approach we’re bringing to our clients.”
“We don’t delegate everything to junior-level staff, or waste hours on decks,” says Ashcroft. “We’re the ones pitching media, staying on top of trends and more. We work as closely as possible with each of our client contacts, like we’re an extension of their in-house team,” says Ashcroft.
Ashcroft is a Tech PR veteran, based in London, having previously worked for Burlington, Ballou PR and Instinctif Partners. Harry has worked with the likes of Uber, trivago, Expedia and countless more household names.
Chiou started off working on travel, F&B and architecture clients at Quinn, an award-winning lifestyle agency. She made the jump in-house to Knotel, a flexible office startup that hit unicorn status. She then joined the founding marketing team at Too Good To Go, an app tackling food waste, where she led PR strategy for the launch and expansion across 11 cities. Most recently, Chiou was the director of media relations at Samsung Electronics America, where she led brand and external communications for one of the largest tech companies in the world.
About Perseid:
Perseid is a global public relations firm specializing in media relations, corporate reputation, external and internal communications. We work with businesses at all stages of growth, from startups to established enterprises. Our clients are industry changemakers shaping the future, and they span the consumer, B2B, climate, enterprise, emerging and deep tech sectors. We also work with VC Funds, NGOs and lifestyle brands.
Perseid has locations in New York, London and California, with partner agencies in Paris, Berlin and Lisbon.
To learn more, please visit our website and keep in touch on our Linkedin.