Global PR Firm Specializing in Corporate Reputation and Media Relations

Perseid is global public relations firm specializing in media relations, corporate reputation, external and internal communications.

We work with industry changemakers shaping the future. Our clients span consumer tech, deeptech, climate, enterprise, and the emerging tech sectors.

Perseid also supports VC funds and NGOs.

Locations in New York, London and California, with partner agencies in Paris, Berlin and Lisbon.

Our Work

We are dedicated to bringing passion, expertise, and real human connection to everything we do. In the increasingly transactional world of PR, we aim to always be the authentic voice between our clients and the media.

Media Relations Expertise

aerial view of city buildings during daytime

Maintaining strong relationships with journalists is our bread and butter.

timelapse photography of double decker bus on road between buildings

Corporate Reputation

We create campaigns to enhance our clients' corporate objectives, and serve as their trusted crisis communications partner when needed.

We love having a front-row seat alongside in-house PR pros. It enables us to craft compelling content people actually want to read - whether it's consumers, stakeholders, or your employees.

External & Internal Communications

About Us

With over two decades of experience spanning various industries - from tech brands and VC funds to travel/hospitality groups, F&B establishments, architecture/design firms and more - we understand how to be your trusted in-house PR counsel and nimble agency partner all at once.

Harry Ashcroft
Cofounder, Perseid EU

Ivy Chiou
Cofounder, Perseid U.S.

Here's what our people say.

"Ivy is a joy to work with. She's dedicated, kind, and always quick to respond. Hire her!" -Alexis Benveniste, CNN, NYT, Allure, The Cut

"I always appreciate Ivy's responsiveness and professionalism, but most importantly, she's a kind and good person. Those qualities make it easy to work with her."
- Julian Chokkattu, Wired

"Ivy is incredible. She has great rapport with everyone she works with. Always fun yet professional, she makes herself available and delivers on a timely manner."
- Les Shu, Business Insider

Ivy and Harry are fantastic PR partners -highly knowledgeable in their craft, always willing to go the extra mile for success, and unafraid to explore new approaches. Their trustworthiness and expertise make them invaluable advisors, with transparent communication at the core of every collaboration. Beyond their professionalism, they are simply a pleasure to work with!
- Silvia Avanzini, Head of Communications, Vay